"Poor. Hated. Marginalized. Born again". This is the direct slogan of the campaign with which the Catholic Association of Propagandists wants to congratulate Christmas and which can be seen on billboards in more than 80 cities. A "provocative" invitation to welcome Jesus Christ this Christmas, following his words in the Gospel: "As you did it to one of the least of these my brethren, you did it to me".
In fact, the campaign features four testimonies of people who have opened their lives to others, welcoming him as another Christ and putting into practice the Gospel mandate despite finding themselves in truly marginalized situations in our society today. Through the Qr's of the campaign's marquees, we learn about other "stables" where life was born in spite of everything, as in the case of Lilianwhose daughter suffered a very serious infection when she was a small child that deprived her of the ability to walk, speak or eat, or the very birth of José Carlos Martínezwhose mother was going to abort it and, after talking to Dr. Jesús Poveda, went ahead with her pregnancy, and has not stopped being by her side since then.
Stories with which the ACdP reminds us that to welcome the Son of God is also to welcome the most vulnerable - be it the child they want to murder before birth or the homeless person who knocks on the door - and issues a challenge: "Do you still give a damn?