In 2024, Torreciudad has shown a remarkable performance in various areas, consolidating its position as one of the most outstanding destinations in Aragon. Its press office has published the data relating to the previous year, both in terms of attendees, impact on social networks and its educational and cultural footprint.
Visitor traffic and origin
In 2024, Torreciudad received about 185,000 visitors, with significant peaks in August (32,300 people), July (20,500) and March (20,400), coinciding with the summer vacations and Easter. 84.29% of the visitors were national, with Catalonia (26.49%) and Madrid (25.40%) as the main origins, while 15.21% came from abroad, with France, Portugal, the United States and the United Kingdom being the most represented countries.
The controversies surrounding the sanctuary do not seem to be helping it to be visited by more faithful, as the number of visitors has been reduced by 15,000 compared to the previous year.
Promotion, culture and museum spaces
Tourism promotion continues to attract families and organized groups, who combine a visit to Torreciudad with cultural routes, gastronomy and adventure sports in the surrounding area. In 2024, the sanctuary's museum spaces were key: the "Live the experience of faith" space received 15,414 visitors, and the video-mapping "The altarpiece tells you about it" attracted close to 21,000 viewers. In addition, the gallery of Marian invocations grew with the addition of 14 new images, bringing the total to 557 Patronesses from 81 countries.
Digital presence and future projection
Torreciudad's social networks experienced a growth of 9.44%, reaching 94,857 followers, while live broadcasts of Masses and rosaries on YouTube achieved more than 350,000 views from 38 countries. Looking ahead to 2025, the Patronage will focus on promoting traditional pilgrimages, family ministry and the celebration of the 50th anniversary of the opening of the new sanctuary for worship. In addition, new editions of marriage courses and Jubilee experiences will be promoted within the framework of the Jubilee called by Pope Francis.
Projects for 2025
The Annual Meeting of Delegates of the Board of Trustees of Torreciudad will celebrate its 49th edition on March 8 and 9. The planning tasks for 2025 that will take place during those days will focus on the promotion of the already traditional pilgrimages and days, especially the Marian Family Day, and on the preparation of the 50th anniversary of the opening for worship of the new Torreciudad, inaugurated on July 7, 1975. The pastoral care of the family will also receive a significant boost, especially with the organization of several editions of the courses for married couples "....TWOgether Torreciudad"The spiritual experience of the Jubilee 2025 called by Pope Francis.