Friends of Monkole in 2023: 11 projects and more than 3,000 people benefited– Supernatural Friends of Monkole Foundation and the ASÍ (Asivil) collaborate to make a solidarity campaign for these Christmas holidays. The 0.8 % of the sales of the 500 references of the toy company (ASÍ and Así dreams) will be donated to orphanages in the Dominican Republic of Congo. Between November 24 and December 24, the brand will sell its toys in its two stores in Madrid: one in calle Arenal, nº 20 and the other in Príncipe de Vergara, nº 12.
"All proceeds from this solidarity campaign will be used to finance 30 scholarships for children from orphanages located in the outskirts of the city. Kinshasa (Democratic Republic of Congo). Each scholarship costs 250 euros," explains Gabriel González-Andrío, Marketing and Communications Director of the Friends of Monkole Foundation.
Helping children
The president of the foundation, Enrique Barrio, emphasizes that "we are happy to be able to count on the help of this important Spanish toy company for this solidarity project. We hope that this is the beginning of an agreement that will last for many years, as the needs of the children in the Congo are many".
Asivil's Marketing Manager, Elena Gómez Eznarriaga, said that "we are proud to be able to contribute our grain of sand with this solidarity action for the benefit of children in orphanages in the Congo. We hope that this campaign will be a success and that we will be able to obtain many school scholarships".
Friends of Monkole
Friends of Monkole had already been working on the ground in Kinshasa for 8 years before it was founded. It aims to make healthcare accessible at the Monkole Maternity and Children's Hospital to the poor in Congo's capital, which has about 20 million inhabitants and almost 70 % are poor. The foundation also makes it a priority to help homeless children by giving them access to education. Thanks to Friends of Monkole, 12 such children have received scholarships.
ASÍ Toymaker
Asivil has been successful since 1942, when Josefina Sánchez Ruíz founded the "Sánchez Ruiz" store on Gran Vía in Madrid, known for the most original and best quality dolls imported from all over the world. Today, the third generation of the family is at the helm of the toy firm, working alongside her parents and uncles and aunts. "Our commitment is to keep that magic alive and bring our dolls to all parts of the world, with the same love and dedication that characterized Josefina and Ángela," they explain.
