Omnes [all] 'omnis, omne' : "all".
"I will give him a white pebble, and, written on it, a new name, which no one knows except the one who receives it." (Rev 2:17). A new name, by which she will be known, that describes what she is, that "conforms" her.
Choosing a name is always a difficult task. The name is more than a set of letters, it is an identification, an identity, a kind of line that says what we are, that speaks of our own nature, of our mission.
To name is to give life.
Continuity and openness
For this reason, when the magazine that until now has walked with such a great name as Palabra, faced the challenge of starting a new stage, it became clear, for many reasons, the the need to choose a new name for this project, a name that would maintain the essence of the project. At the same time, it should be open to everything that occupies the life of the Church and society today and to everyone, to people, their concerns, their questions.
To everyone and everything
At Omnes we want to include those 'everyone' who have built this magazine throughout its more than 55 years of life: directors, promoters, friends, readers, patrons..... And also those who will continue to be part of this life that continues: young people and all of us who are already familiar with the digital medium.
OmnesFinally, he points to catholicity. With OmnesWith this new digital news portal, we will also reach, more quickly and effectively, all those who are interested in the life of the Church in other countries.
And with Omnes we want to open this window of analysis and reflection to the issues that today occupy the hearts and minds of Catholics: issues that are increasingly complex and universal, affecting all spheres of our Christian, social and civic life....
Starting next January, Omnes will continue to bring to life the inheritance received, taking on challenges and broadening horizons to continue to be a reference in Catholic information today.
The logo
Javier Errea.
Director of Errea Comunicación, creators of the new image.
Omnes is an inclusive term, as is the evangelical message: it is addressed to all people, of any race and condition.
The same goes for our new media: it continues with that same warm, welcoming, dialoguing spirit. Where there is room for everyone.
Where we can all understand each other, or at least build bridges to do so. In the Old Testament, Psalm 117 says: "Laudate Dominum omnes gentes" ("Praise the Lord all nations, all nations"). This is the vocation of Omnes. Omnes is, moreover, a Latin word and, as such, international. It is not a regional denomination or subject to any context that would limit its clarity. From a graphic point of view, the logo is transparent, exclusively typographic.
For its composition, a beautiful typography called Voyage, that is, journey, has been used. Which is what the word, the Gospel message and those who carry it around the world do: travel. To move. To go where those who need it most are, those who are waiting, perhaps without knowing that they are waiting for it.
Omnes is written in lowercase for two reasons: because it makes the logo more compact and because lowercase letters are modest, more friendly, less imposing. Omnes does not come in shouting and does not come in punching the table; it is not arrogant like the capital letters, but delicate and respectful.
